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In the news these days, you’ll read a lot of buzzwords surrounding AI and what it means for the future of social commerce. But at Locker, the word we care about most is trust. In this article, our head of marketing @marygscully tells @forbes why shoppers rely on input from friends as a source of truth, especially as it gets harder to distinguish between genuine recs and artificial influence in the age of AI. ✨ Head to the link in our bio to read the full article! #forbes #ai #creatoreconomy #socialcommerce