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Rand Fishkin has one question for every marketing leader in the room: if discovery is happening everywhere, why is your brand strategy still built around two channels? As founder of SparkToro — the platform tracking where audiences actually pay attention — Rand has watched this pattern for years. And in 2026, with AI acting as a discovery engine across every platform, the gap between where discovery happens and where brands invest has never been wider. BreakingSilos 2026 is a free online conference on June 9th. Rand's session is the clearest argument you'll hear for why ecosystem thinking isn't optional anymore. Register free and start thinking about discovery the way Rand does.