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On a special Cannes Lions edition of Variety‘s “Strictly Business” podcast, Fox Entertainment CEO Rob Wade explains why the company is going all-in on the creator economy, launching a division to develop content and businesses with promising creators who are eager to grow. Billy Parks, head of Fox Creator Studios, also lays out the vision for tapping into the very targeted, high fan engagement and influence that creators enjoy but marrying it with the scale and reach that Fox is known for in TV. Listen to the full episode here: