Chanel Lee Facebook ad: “I Used To Dread 6pm”

About this ad

Meta Ad Library ID

2168062660615896

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

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Ad text

I used to dread 6pm. Every single day, around 5:45, my chest would get tight. Because I knew what was coming. The bath would be fine. The bottle would be fine. But the second I tried to put him down — screaming. Kicking. Back arching. Full meltdown. And then the next 3 hours would disappear. Rocking. Walking. Shushing. Putting down. Picking up. Repeat. REPEAT. By 9pm I'd be sitting on the bathroom floor crying because I had nothing left. No energy for my husband. No energy for food. No energy for me. I started to resent bedtime. My own baby's bedtime. And then I'd feel guilty for resenting it. And the guilt made the exhaustion worse. It was this horrible loop I couldn't escape. I told no one. Because what kind of mom dreads putting her child to sleep? Then my friend Carla — the only person who'd ever seen me cry about it — sent me a voice note. No explanation. Just: "Order this. Tonight. Trust me." It was a bedtime lotion. Magnesium, lavender, chamomile. You rub it on their feet. I didn't even question it. I was past the point of questioning anything. That first night I rubbed it on Liam's feet after bath. He went quiet during the massage. Not screaming. Not fighting. Just looking at me with heavy eyes. I put him down. He fussed for maybe 3 minutes. Then silence. I sat on the bathroom floor out of habit. But I wasn't crying. I was just... sitting there. In the quiet. Smiling like an idiot. That was 4 weeks ago. Bedtime is 20 minutes now. I eat dinner at 7:30. I watch TV. I talk to my husband about things that aren't sleep. I don't dread 6pm anymore. And the guilt? It's gone. It's called Charlie's Bedtime Lotion. Carla didn't make a big deal about it. I won't either. Link below.

Where the ad sends people

blog.babynest.co.za

I Used To Dread 6pm

Oftentimes, the greatest change happens when someone becomes overly frustrated with the way things are, prompting them to create something better.