Ad copy

The formula aisle can feel like a maze , and with dozens of options on the market, I get why parents are overwhelmed. After 30 years as a pediatrician and raising 7 kids of my own, here’s how I cut through the noise. These are my 4 non-negotiables when a family asks me about formula: 🥛 Lactose as the primary carb : it’s what’s in breast milk, and it’s what your baby’s gut is designed for. Not corn syrup. Not maltodextrin. 🐟 DHA: non-negotiable for brain and eye development in the first year of life 🧪 Third-party heavy metal testing : this one matters more than most parents realize, and very few brands can actually back it up with data @leadsafemama 🥛 Whole milk base, not skim : the fat profile in whole milk is significantly closer to breast milk and supports the nutrition your baby actually needs @bobbie checks every single one of these boxes — and it’s the formula I feel confident recommending to my families. Have questions about formula choice? Drop them in the comments — I read every single one. 👇#ad