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This Air Tag Dog Collar was created out of necessity - I didn't want to be locked into monthly subscription fees for a bulky GPS tracker so I opted for an AirTag to add a passive layer of security but the holders on the market all either didn't fit, weren't secure or just looked ugly. So I decided to do something about it. The simple solution was to design a holder that is build into the collars webbing directly - this genuinely became the most discreet and secure AirTag Dog Collar on the market and, 50 million + people that viewed the content documenting the design process and helped to refine the design over the past few years, also agreed! - LiteWeb : A custom Nylon webbing blend designed to be lightweight, reflective and water resistant. - TagPouch : A registered design element which allows you to store your AirTag discretely and securely. - Fidlock Buckle : An optional Magnetic Buckle for those who want a premium finish. This collar is now used by 5000+ dog owners across the world and regularly we get reviews from customers who first purchased 4 years ago that are still using their collar to this day! If you need a new collar, or just want to get rid of the annoying jingling tag that you are currently using then take a look - it might just be perfect for you. Shop Now!o: