DailyHealth Facebook ad: “The Bug Patch That Sticks To The Shirt, Not The Skin”

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I am a pediatrician. The thing I could never solve was how to get a small child through mosquito season without putting something on his skin every day. My name is Susan. I am fifty-nine. I practice in a small clinic outside Greenville, South Carolina, the kind with crayons in a basket and a height chart on the wall I painted myself. I have been a pediatrician for twenty-four years, twenty of them in this same town. My husband Carl and I have been married thirty-five years, and our son lives fifteen minutes away with a little boy, Theo, who is four and at my house most of the summer. I want to say at the start that a doctor who gets enthusiastic about a product should make you cautious. I am cautious by trade. I am the pediatrician parents trust because I am the one who tells them they do not need most of what they came in asking for. For most of my career, mosquito bites were a thing I reassured families about and sent home. Itchy, miserable, part of a Carolina summer. I told myself, the first hot summer the bites got worse, that it was the rain. I told myself, the next year, that the children were simply outside more. I told myself, for a couple of summers, that I was just noticing it more because I had a grandchild now. Then I stopped, because the exam rooms would not let me keep saying it. By last June, children were coming in with far more bites than I used to see, scratched raw, the way a four-year-old gets when he cannot leave the welts alone. I started seeing it almost every day. The thing I kept turning over, in twenty-four years, was the same one every parent in my office was stuck on. The strong repellents work, but I did not love telling a family to coat a four-year-old's skin in chemicals every single day from May to September. The gentle drugstore sprays are kind to the skin and quit working before the child reaches the swing set. And it was personal now, because Theo's little arms and legs by July looked like the patients I was treating, and my own daughter-in-law was at the end of her rope. I sat him on my own exam table one evening after hours, counting welts I would have called ordinary on any other child, and I felt the helplessness I had spent two decades talking parents out of. Now, I am a hard sell, and a pediatrician is the hardest sell a repellent will ever meet. I have seen every gimmick come through that waiting room. The graveyard in my daughter-in-law's cabinet was the same one in yours. The person who finally told me about the thing we use now was the mother of one of my patients, a woman who happened to be a labor nurse, while I was checking her daughter's ears. She was not selling me anything. She reached into her bag, peeled a small patch off a sheet, and stuck it on the back of her daughter's shirt before they left, and when I asked, she said, a little reluctantly, that it was the only thing she felt good about using on her kids. She told me the best part, in her words, was that nothing went on the child at all. She told me to read it myself, which is the only argument that works on a doctor. She said the name once. Luna. I wrote it on a sticky note and put it on my own monitor. I read everything about it that night, with my glasses on and my full skepticism up. Citronella oil. Eucalyptus oil. A little lavender in the children's version. Plant-based, DEET-free, no parabens, no phthalates, no artificial fragrance, a short list where I recognized every word. And then the part that actually made me sit up, as the doctor who cared most about what touches a child's skin. It is a patch. It sticks to the clothing, the shirt, the hat, the stroller, the backpack, and not to the skin, so there is nothing absorbed, nothing rubbed into little eyes, nothing to reapply on a squirming child mid-afternoon. That single design choice was the thing I had wanted for twenty-four years. I will be honest about what it is not, because that matters more than anything else here. It is not a force field, and it is not a substitute for proper protection if you are traveling somewhere with real mosquito-borne disease risk, where you follow CDC guidance and use what they recommend. For the daily reality of a Carolina summer, the backyard and the pool and the ball field, it was exactly the gentle, skin-free option I had wanted to be able to hand a family. I checked it against a colleague, an infectious-disease friend of fifteen years, and read her the label. She said she would far rather see a clothing patch on a child's shirt than a daily chemical on the skin, as long as families kept up the basics and used stronger protection for genuinely high-risk situations. She said she wished more of her patients thought it through the careful way I was thinking it through. That was the conversation. I ordered the children's patches for the house. I will not oversell the first weekend. I stuck a patch on the back of Theo's shirt and one on the brim of his hat before he went out, and I still half-expected to be counting welts at bath time out of pure habit. I noticed fewer than I expected. I made a quiet note, the way a doctor does, and I refused to let one weekend mean too much. A few weeks in, he wore one through an entire afternoon at the sprinkler, soaked head to toe, and the patch held, because it is waterproof. I didn't say much. I just kept watching, the way I watch everything. The evening it landed was an ordinary one in August. Theo wanted to stay out at dusk catching nothing in particular, the hour I had spent two summers herding children indoors, and I put a fresh patch on his collar and let him stay. I sat on the porch with Carl and did not reach for the door. Carl didn't say anything. He didn't have to. I want to be careful with what I am telling you, because I am a doctor and you should hold this letter to a higher standard than an ad. We still empty the standing water, still cover Theo up on the worst dusk evenings, still use stronger, CDC-recommended protection any time there is real disease risk or travel. The patch is one small thing we added to all of that, never a replacement for any of it. But it was the skin-free option I had wanted to be able to hand a family, a way to protect a small child without putting anything on his skin. That is the honest version, and I would not give you a cleaner one. These are Luna Naturals' mosquito repellent patches. Plant-based citronella and eucalyptus, DEET-free, up to eight hours, waterproof, and they stick to the clothing so nothing goes on the child. They are something you add alongside the basics, not instead of them. I am a fifty-nine-year-old pediatrician in South Carolina, and I am still not the person to ask about your child. Your own pediatrician is. Ask them the same two-minute question, this season especially. If you want to read about them first, they're here. [LINK] P.S. The detail I appreciated as a label-reader is that each patch is individually sealed, so the oils are still fresh when you peel one off the sheet in August, instead of having faded in an open bag since June. The small decisions a company makes when no one is watching tell you a great deal about the ones they make when someone is. P.P.S. The whole protocol is the kind I can give a tired parent: peel one, stick it on the shirt or the hat, done. No reapplying with sticky hands, nothing for a four-year-old to rub in his eyes. Simple enough that it actually happens before he runs outside. P.P.P.S. Please ask your own pediatrician before you use anything new on a child, the way you would about anything. They have your child's whole picture. I have only written you a letter. There is a difference. P.P.P.P.S. They stand behind it with a 30-day money-back guarantee, which is the kind of policy companies offered back when they still answered the phone. If you are not happy with the patches, you should not be out the money. That is a fair deal, and the families I see deserve a fair deal. P.P.P.P.P.S. I hope you have a nurse-mother in your exam room or your life who peels a patch off a sheet and shows you, without trying to sell you anything. And I hope you get to sit on a porch at dusk and let a child stay out a little longer. These patches are a topical clothing repellent. They are not a medical product and do not prevent dengue, Zika, West Nile, or any mosquito-borne illness. For travel or areas with active disease risk, follow CDC guidance and the protection it recommends, and consult your pediatrician or doctor with any health concerns.

Where the ad sends people

lunanaturals.co

The Bug Patch That Sticks To The Shirt, Not The Skin

Plant-based, DEET-free, waterproof. Nothing goes on your child.