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working in marketing has genuinely ruined how i read my own inbox 💀 i can’t just open a brand email anymore. i see the segment i’ve been sorted into, the flow it triggered, the discount timed perfectly to win me back. and then i remember i do this to other people too lol. so i broke the whole thing down: what email marketing actually is, the good bits, the slightly invasive bits, and why (despite knowing every trick) i still kind of love being on your list 🧡 swipe through for the full spiral 👉 if you’ve ever handed over your email for a welcome discount and then just... never left, this one’s for you. save it if you’re in your marketing era. send it to the friend sitting on 4,000 unread brand emails (it’s ok, we still love them). ep.2 is loading if you want it. follow @be_brout so you don’t miss it 👀 [Tags - email marketing, marketing tips, digital marketing, ecommerce marketing, email segmentation, CRM marketing, marketing humour, marketing era, brand marketing, social media marketing, small business marketing]