Skip to content
Sarah Mitchell

Sarah Mitchell Facebook ad: “4 Years Of Shoulder Pain gone in 5 Weeks”

Sarah Mitchell Facebook ad: 4 Years Of Shoulder Pain gone in 5 Weeks

Ran for 9 days, from September 2 to September 11, 2026, the last day Crush saw it.

Run by Sarah Mitchell on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

Want an ad like this for your product?

Crush makes new ad images for your product from this ad: your logo, your product photo, your offer.

Trials from $19.95 USD, then $79.95 USD a month. Cancel anytime.

About this ad

Meta Ad Library ID
2218945222285205
Platforms
Facebook, Instagram, Audience Network, Messenger and Threads
Relaunches
0

How we count

Ad text

I'm going to say something that no one who's had shoulder pain for years wants to hear. And I don't give a sh*t if it upsets you. Voltarol won't fix this. Deep Heat won't. The co codamol won't. That cortisone jab your mate swears by? It bought me 11 good weeks then the countdown started again, and they'll only give you 2 a year. That massage gun all over your feed? That won't either. The next physio appointment won't. And that waiting list you're on? It's just going to sit there and watch your arm get worse. Not 1 thing on that list is touching what's really causing your pain. I know. I watched the same thing take my mum. 11 years it had her shoulder. Gels. Pills. Cortisone jabs. Then a big operation that was meant to fix it all. It never took. Her arm went in a sling and never really came out. She couldn't dress herself. Couldn't brush her own hair. It put her in a chair. Then a bed. This spring, it put her in the ground, still begging for it to stop. The last thing she ever said to me about her shoulder was, "Don't let it get you like it got me, love." Then, 1 year ago, I woke at 3:00 AM with the same fire running from my neck, across my shoulder, down to my fingers. It was happening to me. And if you're awake reading this at 3:00 AM because you can't lie on that side, it's happening to you too. So read every word. It's long. But the answer is in here. And it is NOT another treatment. I'm Sara Mitchell. I'm 58, from Halifax. I was a care assistant for 26 years. On my feet all day. Lifting, turning, reaching, the lot. For me it started small. A twinge in my right shoulder reaching for the kettle. A little ache hanging the washing out. Nothing a hot water bottle wouldn't sort. 2 months later it wasn't small. It was a hot wire from the side of my neck down to my thumb. Lifting my arm above the worktop made me gasp out loud. Some nights my hand went to pins and needles just holding a book. Some days it screamed. Some days it went almost quiet. I couldn't work it out. I thought the joint was wearing out for good. It wasn't. (Hold that thought. It matters later.) I did what you're meant to do. I rang the surgery. Waited 2 weeks. Got 10 minutes with a GP who'd never met me. "Wear and tear. Maybe a touch of frozen shoulder. Common at your age. Take some paracetamol. Keep it moving." Then he asked if I was maybe feeling a bit low. Depressed. I was in pain, not depressed. Out the door. The chemist sold me Voltarol. For 2 weeks it was almost a miracle. Then it stopped. And when the pain came back, it came back meaner. Deeper. The kind no gel could reach, because it wasn't coming from the surface. By then I'd joined 1 of those Facebook shoulder pain groups. 73,000 of us. All awake at 3:00 AM. All with a tip. Stronger tablets. A cortisone jab mine helped for 11 weeks, then wore off, and the second one did nothing at all. A memory foam pillow. A £38 posture corrector off Amazon that dug into my armpits. A TENS machine. That massage gun everyone's selling. Turmeric 2 years my sister in law took it, no difference. CBD balm. Naproxen. Co codamol that turned me into a zombie and bunged me up for 1 week. I spent £347 on shite in 4 months. And I still couldn't fasten my own bra without holding my breath. Then it hit me like cold water. I was doing exactly what my mum did. The same gels. The same pills. The same "give it time." Walking her road, step by step. Towards the same sling. The same chair. They'd always told me bad shoulders "run in families." Nobody told me the truth. We were both treating the wrong bloody thing. By summer I was a ghost. I couldn't hang the washing out. I couldn't reach the top shelf, and I stopped asking my husband because I hated the look on his face. I couldn't lift my grandson when he ran at me with his arms up. I slept propped in the armchair more nights than I slept in my bed. I stopped going to his football. I stopped sleeping. Up 3 or 4 times a night, every time I rolled onto that side. Crying. Swearing into my sleeve so I didn't wake my husband. The woman who used to dance at every wedding was googling "front fastening bras" at 2:00 in the morning. I thought I was just getting old. I wasn't. That was wrong too. Back to the GP. They sent me to physio. The wait was 16 weeks. And a quick mention of the pain clinic. The wait for that, where I live, is 61 weeks. I paid for 1 private physio session I couldn't afford. £55 for 3 stretches off a printout. "Keep at them. Give it more time." More time. While the fire ate my arm every sodding night. So I did the stretches. Morning and night. And here's the thing nobody warned me about: they made it worse. I know why now. You can't stretch a muscle that's in a spasm. It's like a knot in a rope. Pull both ends, and it just yanks tighter. Every stretch was me pulling the knot tighter. Then I finally got the scan everyone waits for. You know what it showed? "Wear and tear. Normal for your age." Nothing that explained why I couldn't lie on that side. And that's when the penny dropped. A clear scan doesn't mean nothing's wrong. It means they were looking in the wrong place. They looked at my bones. At my tendons. Nobody looked at the muscle. And remember how some days were bad and some were fine? Worn bone can't do that. A tendon doesn't change from a Monday to a Tuesday. Whatever this was, it was never the joint. The letter even admitted it: "There's no set path for shoulder pain." I was a number on a list. And the list was not moving. So I stopped hunting for another treatment. And I started hunting for the cause. Once I saw it, I couldn't un see it. Look at the road they marched me down. My mum before me. A twinge. Paracetamol. A gel. It fades. Stronger pills. Injections. Surgery. A sling. Every step just managed the pain. Not 1 step ever asked WHY it was there. We were all sanding rust off a pipe and wondering why the bastard kept coming back. I'd already ruled out the easy stuff. New pillow. Better chair. That posture corrector. None of it touched the pain. Because none of it reached where the pain really lived. Not my skin. Not even really the joint. Somewhere deeper. I spent 2 weeks reading. Not the sponsored stuff. The real threads. Reddit at 4:00 AM. Forums full of people who'd suffered 20 years. Physios on YouTube who'd gone "off grid" from the usual advice. Then I found 1 comment. Buried under a post. From a woman in Wales. "My arm burned for 4 years. I tried it all. What finally settled it wasn't a pill or a jab. It was getting magnesium down to the nerve itself. 4 weeks, and the fire went out." Magnesium. Down to the nerve. Not down your throat, down to the nerve. I read it 10 times. So I ordered the first magnesium thing I could find. A £7 spray off Amazon. Thousands of 5 star reviews. Week 1: nothing. Week 2: nothing. Week 3: still sleeping in the armchair. I nearly wrote it all off as more snake oil. What saved me was a chat over the back fence. My neighbour Pauline is 71. She was an NHS physio for 35 years. Half of them in a neck and shoulder clinic. She saw me struggling to peg a bedsheet with one arm and came over. I showed her the spray. She laughed, kindly. "Oh, love. This is next to useless. No wonder it's done nothing. Do you want to know why?" And stood there in her slippers, she told me the thing no 10 minute appointment ever had. "After 50, your body holds a lot less magnesium. And here's what no one tells you, your nerve runs on it. There's a deep muscle wrapped right around the nerve where it leaves your neck and crosses your shoulder, on its way down your arm. That muscle only lets go when the nerve tells it to. And the nerve needs magnesium to send that message. Think of it like a phone. A phone needs charge to make a call. No charge, no call. No magnesium, no message. So the muscle never gets told to let go. It just holds on. It grips that nerve like a fist. That fire down your arm, those pins and needles in your fingers? That's the nerve, being crushed in a fist that won't open. "The 'shoulder trouble' everyone keeps treating is just what leaks out. And the cortisone jab? It quiets the screaming for a few weeks it never opens the fist. That's why it wears off. Feed the nerve the magnesium it's missing, and it finally tells the muscle to open its hand. Then the nerve stops screaming. But the magnesium has to get down to the nerve. Through the skin. Not sit on top. And not go down your gut, where almost none of it ever arrives." First time in 1 year, something made sense. Then she told me why everything I'd bought had failed. And it wasn't bad luck. "The gels? That's menthol. It cools the top of your skin for 20 minutes, then fades. It never gets down to the nerve. It's like watering the leaves of a plant when the roots are dry. The tablets? You swallow magnesium and your gut burns most of it off. Barely any gets through, and it's the wrong place anyway. That cheap spray, that massage gun, that posture corrector? Not 1 of them gets real magnesium down to the nerve. You were rubbing on hope." Not all magnesium is the same, she said. It's the type. The strength. And whether it can actually get through. "This," she said, "is what I'd have put my patients on. If we'd ever been allowed to sell anything." It's called NuraCalm. A cream, not a pill. It uses magnesium chloride, the 1 type that soaks through the skin and gets down to the nerve. It gives the nerve what it needs to send that "let go" message. The MSM breaks the magnesium into tiny bits, so it slips through the skin and reaches the nerve. The vitamin B6 switches the nerve's signal back on, so the muscle keeps letting go instead of gripping again. There's arnica for the soreness. And a little menthol, so you feel it working in minutes. You rub it right where the neck meets the shoulder, and anywhere the fire runs. It feeds the nerve. It doesn't go down your throat. That was the whole difference. The 1 thing I'd been missing for 1 year. You rub it in 1 or 2 times a day. Right on the spot. The first night you feel the menthol and a bit of ease. But the real job, feeding the nerve so that tight muscle learns to let go, takes 8 weeks. That's why the proper course isn't 1 small tub. It's a cream, not a drug. Nothing to swallow. Nothing to fog your head. Nothing to clash with your other tablets. And here's the bit that made it a no brainer for me: the 90 day promise. Use it for the full 90 days. Finish every last tub. If the fire isn't out, you email them and they refund every penny anyway empty tubs and all. I checked before I ordered, because I'd been burned £347 worth of times. They actually do it. So the worst that can happen is 90 free days of trying. And here's what made me cry with anger. The rules now stop your GP from giving you almost anything that works for a trapped nerve. Not paracetamol on its own. Not the nerve tablets for long. Barely even the anti inflammatory ones. So he gives you the little he's allowed. And puts you on a list to rot. The system is built to manage you while you wait. Not to fix the cause. Nobody gets paid to tell a woman in Halifax to rub magnesium on the right spot. The system's hands are tied. Yours are not. So I started. Every night. Where the neck meets the shoulder. No excuses. Week 1: I woke 2 times, not 5 times. Week 2: I slept a whole night. In my own bed, on my own side. I cried in the morning. The good kind. Week 3: I hung a full line of washing, sheets and all, and never once dropped my arm to rest it. By week 5 I was reaching the top shelf without thinking about it. And when my grandson ran at me with his arms up after his football, I caught him, and I lifted him, and I spun him round like I used to. By week 8, I'd stopped thinking about my shoulder at all. The 3:00 AM fire. The bra I couldn't fasten. The dancing I'd given up. 1 by 1, they came back. Pauline checked me over a few weeks in. The way she'd checked shoulders for 35 years thousands of them. "The muscle's let go," she said, pressing along it. "There's give in it. Last time it was tight as a guitar string. In 35 years I hardly ever saw a shoulder this angry settle this well without an operation. And you did it with a cream and a bit of patience." That was 8 months ago. Not 1 3:00 AM night since. My arm is quiet. I gave a tub to my sister, whose shoulder had started down the same road. Hers is settling too. This isn't a good week that wears off. It held. It's still holding. I think about my mum every single day. That sling. That chair. The garden she never got back to. And the last thing she said to me. If you're reading this at 3:00 AM with a hot wire down your arm, or pins and needles in your fingers you can't shake out, do not walk her road. Do not wait for a list that's going to sit there and watch you get worse. Do not hand your good years over the way she did. Get the same cream I used here: https://try.nuracalm.com/shoulder-dont-buy Do it tonight. Not next week when it's "a bit better." Tonight. Edit: A few people messaged to say they bought NuraCalm and it did nothing. Every 1 of them bought it off Amazon. Don't. They only sell the real thing on their own site. There are cheap fakes on Amazon with barely any magnesium in them. I only buy direct: https://try.nuracalm.com/shoulder-dont-buy P.S. 1 thing, if you take nothing else: it's not on your skin, and it's not down your throat. It gets down to the nerve. On the right spot, where the neck meets the shoulder. Every night. That's why the £7 spray, the cortisone jab, the massage gun and the posture corrector did nothing, and this did: https://try.nuracalm.com/shoulder-dont-buy P.P.S. If your shoulder wakes you more than 1 time a night, or your fingers go to pins and needles for no reason, that's your sign. That's exactly where I was. Start tonight. Give it 8 weeks. And remember: you can use it for the full 90 days, finish every tub, and still get every penny back if the fire isn't out: https://try.nuracalm.com/shoulder-dont-buy Sara Mitchell

try.nuracalm.com

4 Years Of Shoulder Pain gone in 5 Weeks

I wasn't going to write this one up — but after the third patient this month put the same jar on my desk, I decided someone should give you the honest reasons not to buy it. All eight of them.

Learn more: try.nuracalm.com(opens in a new tab)

More from Sarah Mitchell

See all Sarah Mitchell ads

More ads from the top 1,000

See the top 1,000 ads