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Everyone kept telling me my business needed to be on Instagram. They were right. I still couldn't make myself do it. My niece said it. A regular said it. Even my accountant said it, in his own way: "people check you online before they ever walk in." I knew. That was the worst part. Every quiet week, every "how did I not hear about you," traced back to the same thing — I was invisible online, and invisible looks a lot like closed. But I make furniture. By hand. The thought of also writing captions and building graphics at 11pm made me want to quit before I started. So I'd post in a burst, then disappear for a month. What finally worked wasn't more willpower. It was Holo doing the part I hated. I pasted my website. It learned the brand — the materials, the way I talk about a piece, the tone — and built a run of posts that looked like my work, not like filler. I lined them up once. They publish on their own now. The feed's been alive for two months straight. First time that's ever been true. Last week someone walked in holding their phone: "I've been watching your stuff online — had to come see it in person." That's the reason you're supposed to be on social. Not vanity. That. Paste your site and see what it builds from your brand. → Try Holo