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We use a different cranberry extract -- and ours is wrapped in something called a phytosome. The phytosome helps your body absorb a lot more of the cranberry than raw cranberry. Most plant extracts have a hard time getting absorbed by your body so they just end up in your poop, and to be effective against UTIs, the cranberry molecules have to make it to your bladder. Because our cranberry is better absorbed, that means we can make a SUPER effective product that costs a lot less than other products you may have looked into. Essentially you’re getting a Rolls Royce for the price of a Chevy.