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Say goodbye to yellow, orange & brassy tones. If your color is starting to lean warm, it’s time to bring back the cool. Our 2.Oh! Italian Anti-Yellow Purple Shampoo is powered with blue-violet pigments that neutralise unwanted yellow and brassy tones — restoring that fresh, salon-perfect finish you love. Clean. Cool. Luminous. Designed for: • Blonde & highlighted hair • Bleached & colored shades • Salt pepper & grey hair And right now — B1G1 is live sitewide* Double the toning power. Double the shine. Because maintaining a beautiful colour isn’t optional. It's a ritual. 💜 Tap to shop. #CoolToneOnly #LuxuryHairCare #PurpleShampoo