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The tag says it was washed 12 weeks ago. The towel still smells like it came out of the dryer this morning. That's what Kind Laundry Ocean Breeze Scent Booster does to your laundry. MICROCAPSULE TECHNOLOGY™ bonds plant-derived fragrance to your fabric during the wash — capsules that stay locked into the fiber and release Ocean Breeze freshness every time the towel moves, gets used, gets folded, gets opened. Up to 12 weeks of freshness from a single wash. This changes how you think about laundry day. Washing less often doesn't mean smelling like it — because the scent isn't on the surface, it's in the fabric. Towels. Sheets. Hoodies. Every piece holds the freshness and gives it back to you as you use it. Plant-powered. No synthetic fillers. Add it to any wash.