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Men used to have two skincare products. Soap. And maybe some tallow. Their skin was fine. Better than fine — they weren't slathering 47 synthetic chemicals on their face twice a day. Then the beauty industry got involved. Suddenly men needed serums, toners, exfoliators, eye creams, SPF moisturisers, retinol treatments, and a 12-step routine to be "properly groomed." We went the other direction. Bare Ritual: 4 ingredients your great-grandfather would recognise. ✓ Grass-fed beef tallow ✓ Raw honey ✓ Extra virgin olive oil ✓ Beeswax No lab. No chemicals. No routine that takes longer than brushing your teeth. Beef tallow is what humans used on their skin for thousands of years — before petroleum derivatives and synthetic fragrance became the norm. Your skin hasn't changed. The industry did. 470,000+ jars sold to men who went back to basics. No water. No synthetics. No BS.