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I put it off for 3 years. Told myself I didn't need it. That skincare was for other guys. That my face was fine. It wasn't fine. Dry. Tight. Lines setting in faster than they should. Looking tired in every photo. I tried the cheap stuff in between. Drugstore moisturizers that sat under the sink unused. $12 here. $30 there. Nothing worked. Meanwhile a mate my age looked 10 years younger and was using one product. Four ingredients. A jar that lasts 60 days. I finally ordered it. Wish I hadn't waited 3 years. Bare Ritual Beef Tallow Balm. Right now — buy one, get one free. Don't wait like I did.