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Saint Laurent unveils "True Romance by Anthony Vaccarello," a provocative campaign for the Spring 26 collection, meticulously crafted to celebrate Valentine’s Day. Under the creative direction of Anthony Vaccarello, the campaign reinterprets modern love through a lens of vintage luxury and the brand’s signature bold aesthetic. Captured in a cinematic style with high-intensity flash photography, the imagery evokes vivid memories and the surging emotions of an unpredictable night. The aesthetic of the True Romance collection is expressed through surreal, sophisticated, yet playful accents—ranging from oversized cherry-shaped accessories to vibrant clutches inspired by fruits. The collection further distinguishes itself with saturated hues and diverse textures, featuring Mon chéri suede sandals and oversized pillowed sunglasses, all reflecting the intensity and vitality of a budding romance. The season’s definitive highlight is the Amalia bag, a masterpiece that reimagines the hobo silhouette through the iconic design codes of Saint Laurent. Available in both a spacious hobo size and a versatile mini hobo version, the Amalia is crafted from exceptionally supple leather, offering a relaxed yet refined structure. Its most striking feature is the woven Cassandre jewelry chain strap, which adds a touch of hardware-driven glamour to its soft, curved lines. Designed for effortless transition from day to night, the Amalia is available in various colors ensuring it serves as the ultimate statement of modern sophistication. The True Romance campaign is a celebration of the bold and the beautiful, designed for those who wear their hearts on their sleeves and their Saint Laurent with unapologetic confidence. The Spring 26 collection is now available at Saint Laurent boutiques worldwide and online at the official website. #YSL #SaintLaurent #YvesSaintLaurent #EMQUARTIER #EMFASHIONICON @ysl @anthonyvaccarello