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🔥 Hot Drop Alert: @awake.concept has landed in London 🔥 Born in France and crafted sustainably, AWAKE creates watches that are an ode to nature’s beauty. From fast-selling collaborations with NASA and artist Nicolas Barrome Forgues to its first Swiss Made masterpiece, Son Mai, every AWAKE watch is a canvas where art, craftsmanship, and awareness meet. Here at Time+Tide London, we’re thrilled to stock their first permanent collection, Son Mai. Instantly recognisable for its hand-crafted Vietnamese lacquer dials. The name Son Mai comes from the traditional technique of layering sap from the lacquer tree and embedding materials such as silver leaf or even eggshells. Think Vietnamese artistry fused with Swiss precision; limited editions born from imagination; and dials that sit like miniature works of art on your wrist. Now available at the Time+Tide London Watch Discovery Studio. #AwakeWatches #Microbrand #TimeTideWatches