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"It was a beautiful pitch. It was honesty. It was integrity." The founder of Ted Baker, about my kids' vitamin brand, on a street in Marylebone. I'm Emilio. I'm 22. I got three minutes to explain why Yeubo exists. It isn't another gummy. Brave, Calm and Focus, three pots, each paired with a simple mindset practice. A daily ritual, not a tablet you nag them to swallow. He took one home for his daughter. ✔ No added sugar ✔ No artificial colours or flavours ✔ Vegan · ages 3+