Fjällräven ad creative
Fjällräven
Fjällräven

Active· since Feb 18, 2026

159
days running
0
relaunches

Ad copy

How to care for your down garment 🪶 To extend the life of your gear, we recommend only washing down products when they truly need it. After a regular wash cycle, run an extra spin without detergent to ensure all soap is fully removed. Skip the rinse aid, as it can damage the down. If air drying, choose a well-ventilated space and give your garment a good shake throughout the process so the feathers don’t settle at the bottom. One important rule: never dry clean down. The chemicals used in dry cleaning can permanently damage the insulation. Not sure if your Fjällräven garment is down or synthetic? Our Expedition down products are marked with an Arctic Fox logo and a feather underneath. To learn more about proper storage and long-term care, head to the link in our bio.

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Fjällräven Ad — Running 159 Days | Crush Ad Library