Listn Facebook ad: “In my last post, I mentioned that Sidekick…”

About this ad

Meta Ad Library ID

2496385377467892

Platforms

Facebook and Instagram

Relaunches

0

EU reach

35,938

How we count

Ad text

In my last post, I mentioned that Sidekick Music went from promoting tracks in 1 country to 10+ target countries simultaneously. Some might think "10+ countries" requires a massive, risky budget. It doesn't. Not if you use the right engine. Let’s look at the release of "Into You" by Jackson Homer & Kaisha. With traditional PR, you pay a flat fee upfront, regardless of the results. With Listn, the financial model is entirely different. We allocated an initial budget of €378 for the radio campaign. But because Listn automatically refunds the budget for any station that ignores the pitch, €113 was returned to us, in our Listn wallet. Our actual spent budget? Only €265! Here is what that €265 generated across the globe: Global Airplay: 584 plays across 27 different radio stations. Audience Intent: 2,561 Shazams (this is active discovery, listeners hearing the track and searching for it). Market Signal: iTunes charts in 7 different countries. Streaming: 453K Spotify streams. We didn't guess which single market would like the track. We let the platform test the waters internationally. A track doesn’t need one big market explosion to build momentum. It can build real signal across multiple smaller ones. That is how you air smarter. Swipe through the numbers, and stay tuned for the next case study. I’ll share a case that proves visibility doesn't always start with a viral moment... hashtag#MusicBusiness hashtag#RecordLabel hashtag#CaseStudy hashtag#DataDriven hashtag#SidekickMusic hashtag#LISTN hashtag#MusicMarketing hashtag#IndependentLabel

Where the ad sends people

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