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Jordan Mitchell Facebook ad: “Read this if you're a toddler mom”

Jordan Mitchell Facebook ad: Read this if you're a toddler mom

Ran for 16 days, from June 26 to July 11, 2026, the last day Crush saw it.

Run by Jordan Mitchell on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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About this ad

Meta Ad Library ID
2511265109304024
Platforms
Facebook, Instagram, Audience Network, Messenger and Threads
Relaunches
1

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Ad text

My best friend has a calm toddler. Mine is absolutely feral. But I finally figured out her secret. Our sons were born the same month. We did everything together. Same pediatrician, same playgroups, same everything. But when it came to meltdowns? Completely different worlds. And I'm about to tell you exactly why that happened. Because once I figured it out, I started doing one thing differently with my daughter. She is sixteen months old now. And she is already nothing like her brother was at this age. So my friend Sarah and I had our boys six weeks apart. We were pregnant together, complained about the same things, sent each other memes at 3am when neither of us could sleep. When our boys turned two, the tantrums started. For both of us. At the same time. I remember texting Sarah one morning: "Jake just threw himself on the floor because I gave him the blue plate instead of the red one. I cannot do this." She texted back: "Theo had a moment this morning too! It's the age." Okay. Same. We're in this together. Except. A month later we met at the park. Theo brought a little bag with him. He sat down in the grass and just started playing with something quietly. Focused. Content. Jake ran full speed into the fence within three minutes and spent the next twenty minutes on the ground screaming about it. I watched Sarah sitting on the bench, relaxed, finishing her sentences. I had not finished a sentence in weeks. I told myself kids are just different. But something sat in my chest that would not go away. Because here is what happened over the next few months. Sarah would text me things like "Theo had a great morning today" or "we went to the farmer's market and he did so well." I would read those texts in the car. Usually right after a meltdown. Usually while Jake was still crying in his car seat. I'd text back something like "that's amazing, Jake is going through a phase." That phase... IT LASTED EIGHT MONTHS. Eight months of meltdowns before 8am. Eight months of not being able to go to a restaurant without an exit strategy. Eight months of handing over the iPad just to get through dinner, just to survive the car ride, just to have five minutes where nobody was screaming. Eight months of watching other moms at the park looking relaxed while I stood there one wrong cup color away from everything falling apart. I tried everything. The countdowns. Five more minutes. Two more minutes. One more minute. Did not matter. The moment something ended, the world was ending with it. The snacks. The distractions. The redirection. The books. The podcasts. The calm voice. The getting down on his level. He did not care about any of it. I asked our pediatrician. She said "it's developmental, he'll grow out of it." I joined mom groups online. Everyone said "all toddlers are like this." But that did not explain why Theo was sitting calmly at the farmer's market while Jake was losing his mind over a plate color. Same age. Same approach. Why? So one night I was on the phone with Sarah and I finally just said it. "How is Theo so calm? Like genuinely. What are you doing that I am not doing." She went quiet for a second. Then she said something that sent me back through every decision I had made for the past year. "Honestly? I think it's the screen thing. We barely use it. Like almost never." I almost laughed. Because we used it CONSTANTLY. Not because I wanted to. Because it was the ONLY thing that worked. But then she said something else. "And remember that busy board thing Theo always has with him? His OT recommended it when he was eighteen months. She said it would help with regulation. I think it actually did." I remembered the board. The one from the park. The zippers and buckles and laces. I had seen it a dozen times and never thought twice about it. "So I just sent her a message asking for more details," Sarah said. "The OT explained the whole thing. I can send you what she told me." She sent it that night. The OT had explained it like this. When toddlers spend hours on screens, the brain learns that stimulation is instant and effortless. It recalibrates to that level. And when the screen goes away, the brain panics because the real world can never deliver stimulation that fast. That is not a behavior problem. That is a wiring problem. The brain was trained to need something the world cannot give it. She said the fix is not taking the screen away cold turkey. The fix is replacing what the screen was doing for the brain with something that gives it the same level of engagement but through hands instead of eyes. Something physical. Something with real challenges. Zippers, buckles, laces, snaps. Things little hands have to actually work at and figure out. Every time those hands solve a physical challenge, the brain builds a regulation connection. A real structural one. The kind that allows a toddler to handle a transition, wait for something, cope when things do not go their way. Screens bypass that wiring entirely. The busy board builds it. That is why Theo could sit at the farmer's market. That is why Jake could not make it four minutes at the park without a meltdown. I sat there reading that message thinking about eight months of iPads and survival mode. He was not a difficult kid. He had a brain that had been trained to need something I kept giving him and could never get enough of. I got Sarah to send me the link to the one she got, and I ordered it that night. I also cut the screen time down. Not cold turkey. Gradually. The first time I put the board in front of Jake he picked up the zipper. Pulled it open. Frowned. Pulled it again. Got it. Moved to the buckle. Worked at it. Got frustrated. Tried again. Got it. Made a sound I had never heard from him before. Satisfied. Proud. I stood back and waited for the moment he was done. He was NOT done. Twenty five minutes later he was still working through it. I made dinner with both hands. I ate it sitting down. I did not cry in the car that week. The weeks after that were not a miracle I'll be honest. I mean he was still two after all. But within three weeks the meltdowns dropped in a way I noticed before I could explain it. Shorter. Less volcanic. And when they ended he came back faster. I texted Sarah. "I finally get it. The board. The screen thing. All of it." She sent back three words. "I know. Right?" His sister is sixteen months old now. She has had the board since she was fourteen months. She does not need the screen the way Jake did at this age. I am not saying that to make anyone feel bad. I am saying it because the difference between them at the same stage is impossible to ignore and I know exactly what caused it. I gave her hands something to build with from the beginning. Something that wires the brain for calm instead of training it to need a hit. That is the only difference. If your toddler is in the middle of a phase that has lasted longer than you can explain, that has not responded to any strategy or approach, it might not be a phase at all. It might be a wiring gap. And it is not too late to start closing it. EDIT: I forgot to put the link in my original post, and I have gotten so many DMs asking which board it is. This is the one we use. https://shopveloragoods.com/products/velora%E2%84%A2-montessori-busy-board PS: Do not buy the cheap ones on Amazon. I tried one before I found this. Fell apart in less than a week. This one has lasted months and looks exactly the same as the day it arrived.

shopveloragoods.com

Read this if you're a toddler mom👉

Velora

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