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We're the #1 men's skincare brand in Italy. And until last week, you couldn't buy our products in America. Our laboratory has been making skincare in Italy, right next to the Amalfi Coast, since 1987. That's almost 40 years of chemists perfecting formulas — not for department stores, not for Instagram, not for influencer deals. For results. I grew up around this. And I noticed something: Italian men age differently. Not because of genetics. Because of what they put on their skin — and more importantly, what they don't. When I started looking at what American skincare companies were selling men, I couldn't believe it. Parabens. Synthetic fillers. Cheap preservatives designed to keep a jar on a shelf for three years. That's not skincare. That's marketing with a label. In Italy, skincare is treated like food. If it’s not clean, effective, and made with intention — it doesn’t leave the lab. So that’s what we built. Italian extra virgin olive oil — not as a gimmick, as the foundation. It carries retinol and hyaluronic acid through the skin barrier, not just across the surface. Our chemists have spent decades perfecting that balance. Zero petroleum fillers. Zero synthetic fragrances. Zero parabens. For years, people in the US kept asking me — when are you coming to America? And honestly? We weren't ready. We're a small family-run lab. We don't mass-produce. Every batch is made by hand by chemists in Southern Italy. Scaling to another continent isn't something you rush. But now here we are 🇮🇹 → 🇺🇸. 80,000+ Italian men already trust us with thousands of verified reviews on Trustpilot. The formulas are proven. The results are real. We're not launching with hype. We're launching with 40 years of work behind us. For the US launch, we're offering something special — but I'll be honest with you: our stock is limited. We're not another big company with a worldwide supply chain. When this first US batch sells out, the next one takes months to produce. And because this is our official U.S. launch, for a limited time only, there’s a special launch offer available right now. The same formula. The same standard. At half the price it usually markets for. Honestly, this is a gift that comes from our heart. At this price we barely make any money. If you’ve been waiting to try what made us number the #1 skincare brand fro men in Italy — this is the moment. 👇 Discover the launch offer below. Welcome to SerlinoLab. We've been waiting to meet you. — Oscar, founder SerlinoLab