Emily Johnson Facebook ad: “What Megan Told Me to Stop Taking”

Ran for 3 days, from April 14 to April 17, 2026, the last day Crush saw it.
Run by Emily Johnson on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 25965155673186638
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
- Niche
- Hair Care
Ad text
Please STOP taking biotin for your postpartum hair loss like I did. It is the reason it never got better... You are doing everything right. So why is your hair still falling out in clumps? I need you to know… this is not your fault. I know you only wash your hair once a week now. Not because you are busy. Because you cannot stand watching it fall out. Because every shower turns your drain into something that makes you want to cry and you have started dreading it like a chore you keep putting off. I know you check your baby's fingers and toes at every single diaper change because you read about hair tourniquets and now you cannot stop thinking about your hair wrapping around something so tiny it could cut off circulation. I know that fear lives in the back of your head all day. I know your ponytail used to take three wraps with the elastic. Now it takes five. And it still looks thin. You felt it shrink in your hand over the past few weeks and you just stood there in front of the mirror holding it, trying to figure out where it all went. I know you pull hairs off your shirt before you pick up the baby. I know you find your hair in her diaper, in her onesie, in her mouth. I know you are shedding on your own child and it makes you feel like your body is betraying both of you at the same time. I know you have tried everything. The prenatals. The biotin gummies everyone swears by. The collagen powder you mix into your coffee. Nutrafol at 88 dollars a month. That rosemary oil you saw on TikTok. The silk pillowcase. The gentle brush. The special shampoo with the pink label. And I know none of it worked. Or it worked for a few days and you let yourself hope and then the drain was full again and the hope just made it worse. You are doing everything the internet told you. Everything the mom groups said. Everything you can think of. And it still will not stop. I know. Because I was you. I was the mom who stopped brushing her hair for three days because I was afraid to see how much would come out. Then I finally brushed it and the amount that came out was worse than if I had done it every day and I just sat on the bathroom floor holding this ball of hair wondering what was happening to me. I was the mom who cried in the shower at 6 AM while the baby slept because that was the only place nobody could hear me and the only time I let myself feel how scared I was. I was the mom who made my husband take a photo of the back of my head because I needed to know how bad it was and I was too afraid to look myself. He said it looked fine. It did not look fine. I could see the scalp. I was the mom who kept a claw clip in at all times. Not as a style choice. As camouflage. Because if I wore my hair down you could see how thin it had gotten at the temples and along the part and I could not handle anyone else noticing what I already knew. My bathroom cabinet looked like a supplement graveyard. Biotin. Collagen peptides. Two months of Nutrafol I could not afford. Prenatal gummies. A half empty bottle of rosemary shampoo that cost 40 dollars and smelled like a candle store. None of it did anything. Over 300 dollars gone. Hair still falling out. I kept thinking if I just found the right supplement or the right vitamin or the right oil then finally it would stop. But it did not stop. I was four and a half months postpartum. Still breastfeeding. Still shedding. Still losing. And everything I read said the same thing. Just wait it out. It is hormonal. There is nothing you can do. I was starting to believe them. Starting to accept that this was just what being a mom looked like now. Thinning hair and a claw clip and a quiet panic every time I caught my reflection. And then I met someone named Megan. That is when everything changed. Not in person. On Facebook. One of those postpartum hair loss groups I had joined at 2 AM on a night I could not sleep because I kept running my hand over my temples feeling how much scalp was exposed. I had posted asking if anyone else was still losing this much hair at four months and if it ever actually gets better or if everyone is just saying that to be nice. The responses were the usual. Take your vitamins. Try rosemary oil. It is normal. Just wait. Then Megan sent me a message. I saw your post. My hair was exactly like that five months ago. Can I call you? That is weird, I thought. But honestly I was desperate enough to talk to anyone who had actually been through this and come out the other side. So I said yes. We talked for almost an hour. She told me about her hair loss after her second baby. First baby she had almost no shedding. Second baby it hit her like a wall at three months. Temples receding. Ponytail shrinking every week. Finding hair in the crib, in the car seat, in her food. She said she was vacuuming twice a day and still finding tumbleweeds. I thought I was going crazy, she said. I was doing everything right. The prenatals. The biotin. I even bought the collagen peptides and mixed them into my morning smoothie every single day for two months. Nothing changed. Literally nothing. That is exactly what is happening to me, I said. Right. And everyone acts like you are being dramatic. Like if you just wait long enough it will magically fix itself. Or they tell you to take more biotin like that is going to do something. She gets it. She really gets it. Then she said something that stopped me. Did you know biotin does basically nothing for postpartum hair loss? Like there was a big study in 2024 that looked at this. It only helps if you have an actual biotin deficiency. And almost nobody has a biotin deficiency. It is in eggs and nuts and bread. You are already getting enough from food. I did not know that. I literally took biotin gummies every day for two months, she said. Spent probably 60 dollars total. My hair kept falling out the exact same amount. Then I read that study and I was so mad. Like genuinely furious. Because every single mom group recommends biotin like it is gospel and it does not even work. She was quiet for a second. Then she said something that changed everything for me. So here is the thing, she said. Postpartum hair loss is not a vitamin problem. It is not because you are low on biotin or collagen or whatever they are selling this month. The supplements are not going to fix it because supplements are not what is broken. OK, I said. Then what is broken. She explained it to me like she was still kind of figuring out how to say it. So when you are pregnant, she said, your estrogen goes way up. Like really high. And that estrogen keeps your hair in the growing phase for longer than normal. That is why your hair was so amazing during pregnancy. It literally was not shedding on schedule. All those hairs that should have fallen out naturally over nine months just stayed put. Right, I said. I know that part. OK but here is the part nobody tells you, she said. When the estrogen crashes after you have the baby, it does not just release all that hair. It also messes up the signal. Like your hair follicles are supposed to rest for a little while and then get a signal to start producing again. To wake back up. But the hormone crash kind of... scrambles that signal? The follicles go dormant. They do not get the message to turn back on. She paused. So it is like... OK imagine your follicles are supposed to get a wake up call. Like an alarm. And normally they get it and they start growing again. But the estrogen crash basically broke the alarm. So the follicles are just sitting there asleep. And no amount of biotin or collagen is going to wake them up because those are just building materials. It is like delivering bricks to a construction site where the crew went home. You can stack up all the bricks you want but nobody is there to build anything. I mean I am probably not explaining it perfectly, she said. But that is basically what is happening. You are losing all this hair on one end and your body is not replacing it on the other end because the signal is broken. I was quiet for a long time. So it is not just that the hair is falling out, I said. The real problem is that new hair is not growing back. Yes. Exactly. And that is why biotin does not help. And collagen does not help. And Nutrafol does not help. Because they are all just raw materials. Building blocks. But your follicles are asleep. They need the signal to restart. None of those supplements send that signal. That hit me so hard. That is why nothing I tried was working. Every supplement I bought was a building block for hair my body was not building. My follicles were dormant. The construction crew had gone home and I was just stacking bricks in an empty lot wondering why nothing was happening. So what did you do, I asked. She got quiet. OK so, she said. The first thing I did when I figured out the follicle thing was I looked into minoxidil. Because it is the one clinical thing that actually stimulates follicles. Like that actually sends a wake up signal. But I was breastfeeding. And I started researching whether it was safe and I found this case where a breastfeeding mom was using minoxidil and her baby started growing facial hair. Like actual hair on the baby's face. Because it transferred through the breast milk. She said she had the minoxidil in her Amazon cart. She saw that case and deleted the cart and closed her laptop and sat there feeling sick. I almost threw up, she said. I had been that close to putting it on my head and then nursing my daughter an hour later. I felt sick too. Because I had also been thinking about trying it. Then I asked my doctor about Nutrafol, she said. And he basically looked at me and said Megan those are expensive vitamins. 88 dollars a month for biotin, ashwagandha, and some marine collagen. He said there is no clinical evidence that it does anything specifically for postpartum hair loss that a good prenatal would not already do. I spent 176 dollars on two months of Nutrafol, she said. And I could have just kept taking my prenatals and saved the money. I was so mad at myself. I felt so stuck, she said. Like I finally understood what the actual problem was but everything that could actually fix it was either unsafe for breastfeeding or just another expensive version of the same vitamins I was already taking. So what changed, I asked. I found this serum, she said. Honestly I almost did not try it. I was so burned out on buying things that did not work. I think I had the product page open for like three days before I actually ordered it. But I kept going back to the ingredients because something was different. Different how, I said. It was not biotin. It was not collagen. It was not another vitamin blend. The main ingredient was a peptide. She was quiet for a second like she was trying to remember exactly how to explain it. OK so a peptide is like a tiny protein fragment, she said. This one specifically works like a signaling molecule. Like it mimics the growth signal that your follicles are supposed to be getting but are not because of the hormone crash. It basically tells the follicle hey, wake up. Start producing again. Rest time is over. And that is the thing none of the supplements do, she said. They give you materials but they do not send the signal. This actually sends the signal. It is like... instead of delivering more bricks to the empty lot it is like calling the construction crew and telling them to come back to work. Or something. I do not know if that is the perfect way to say it but that is how I think about it. And it is safe while breastfeeding, she said. No minoxidil. No hormones. Nothing that transfers through breast milk. It is topical. It works on the follicle directly. I asked my doctor and he said the peptide does not enter the bloodstream so it cannot enter the milk supply. The brand is called Maven, she said. It was designed specifically for this. For postpartum hair loss. Not general thinning. Not aging. Not male pattern baldness. Specifically for the follicle shutdown that happens after the estrogen crash. I did not know if I believed her. I wanted to. God I wanted to. But I had been let down so many times. I had a cabinet full of things that did not work. I was not sure I could survive another disappointment. I know, Megan said. I almost did not try it either. But this one is not like the others because it is actually doing something different. It is not more building materials. It is the signal itself. Just try it. And if it does not work you can yell at me. And did it work for you, I asked. Yeah, she said. It worked. The way she said it. So quiet. So certain. I noticed the shedding slow down around week two. Like I would run my fingers through my hair in the shower and maybe five strands would come out instead of a fistful. The drain was not clear but it was not a horror scene anymore. By week three I stopped dreading showers. I actually washed my hair three times that week which sounds ridiculous but I had been avoiding it for so long that three times felt like freedom. The real moment was around week five, she said. I was in the bathroom putting my hair up and I looked at my temples and there were all these tiny hairs. Like little sprouts. I had to lean into the mirror to see them but they were there. Real hair. Growing. In places that had been bare scalp for months. She sent me a photo. Before and after. I stared at it for a long time. The before photo looked exactly like me. Thin temples. A part that had widened enough to see scalp. That dull flat look that thinning hair gets when there is just not enough of it anymore. The after. Full. Alive. Normal. Like nothing had ever happened. That is really you, I asked. That is really me. I ordered it that night. I did not tell my husband because I did not want to explain that I was spending more money on another hair thing after the biotin and the collagen and the Nutrafol and the rosemary shampoo and everything else that did not work. I told myself if this one fails I am done. I am just going to accept the claw clip life and move on. It arrived two days later. The first thing I noticed was the texture. It was light. Not thick or greasy or sticky like other serums. It absorbed into my scalp in maybe 20 seconds. No residue. I could put my hair up right after without it looking wet or feeling gross. I put it on at night after the baby was down and I just went to bed. The first week I tried not to pay attention. I had gotten my hopes up too many times. I did not want to stare at the drain counting hairs. So I just used it every night and tried to forget about it. But by week two I could not ignore it anymore. I was in the shower running conditioner through my hair and I looked at my hand. Four strands. Maybe five. Not a clump. Not a wad. Just normal shedding that a normal person would not even think about. I stood there with the water running looking at my hand and I could not remember the last time the shower had not made me feel sick. By week three I stopped losing hair at a rate that scared me. My shirt was not covered in strands by noon. The crib was not full of my hair when I picked up the baby. The elastic on my ponytail stopped getting looser every week. Something had changed. By week five I could see the new growth. Little hairs along my temples. Along my part line. Pushing through in places that had been scalp for months. Not peach fuzz. Real terminal hair. Tiny but real. I took a photo and compared it to one from six weeks earlier. I sat on the bed and cried. Week seven my husband was standing behind me while I was brushing my hair and he said huh. I said what. He said your hair looks different. Is it thicker? I told him about the serum. About Megan. About the peptide. About how the biotin was never going to work and why. He said I do not understand any of that but whatever you are doing keep doing it. By month three my hair looked like my hair again. Not pregnancy hair. My real hair. The hair I had before I got pregnant and before all of this started. Full temples. A ponytail that felt substantial in my hand. Volume I had forgotten I used to have. I called Megan crying. It worked, I said. It actually worked. I know, she said. And I could hear her smiling. Here is what I understand now that I did not before. Postpartum hair loss is not a vitamin deficiency. Biotin and collagen cannot fix it. They are building materials for hair your follicles are not producing because the growth signal got scrambled by the estrogen crash. All those supplements I tried. The gummies. The powders. Nutrafol at 88 dollars a month. They are just bricks. Raw materials being delivered to a construction site where nobody is working. Your follicles need the signal to restart. That is the actual problem. Everything else is decoration. A peptide serum sends that signal directly to the follicle. Tells it to wake up and start building again. No minoxidil. No hormones. Nothing that gets into breast milk. That is why it works when everything else does not. I think about the four months I lost. The mornings I sat on the bathroom floor holding a clump of hair. The money I wasted on supplements that were never going to work because they were solving the wrong problem. The nights I ran my fingers over my temples trying to measure how much more scalp was showing. I think about how simple it was once Megan explained it to me. And I get angry. Because nobody tells you this. Nobody sits you down after you have the baby and says hey, your follicles are going to go dormant from the hormone crash and all the biotin in the world is not going to wake them up. Here is what actually works. My hair is full again. I wear it down for the first time in months. I do not check the drain anymore. I do not count the hairs on my shirt. I do not avoid mirrors. Last week I was sitting on the floor playing with my daughter. She crawled over and pulled herself up using my hair. Just grabbed two fistfuls and hauled herself to standing. It hurt a little. I laughed. Six months ago that would have made me cry. Not from the pain. From the fear that I could not afford to lose what she was pulling out. Now there is enough. More than enough. She can grab all she wants. If you are reading this at 2 AM with a fistful of hair in your hand wondering what is wrong with you, I need you to understand something. You are not doing anything wrong. The biotin is not going to fix this. The collagen is not going to fix this. The 88 dollar vitamins are not going to fix this. They are building blocks for hair your body is not building right now because the signal is broken. Your follicles are dormant. They need to be reactivated. That is the actual problem. A peptide serum does that. It sends the growth signal directly to the follicle. No minoxidil. No hormones. Safe while breastfeeding. Maven makes the one I use. It was designed specifically for postpartum hair loss. They have a seasonal sale right now, I think it is like half off or something, and they do free shipping. They also let you return it within 100 days if it does not work so there is no risk really. I am not trying to sell you anything. I do not get paid for this. I am just a mom who figured something out on a phone call at midnight. Something I wish another mom had told me the week I came home from the hospital. Your hair loss is probably not getting better because your follicles are asleep and no vitamin is going to wake them up. Now you know. Now you can do something about it. Now you can stop dreading the shower and start watching your hair come back. Like I finally did.
Where the ad sends people
mavenlabs.store
What Megan Told Me to Stop Taking 👆
The Peptide Hair Serum is a powerful blend of bioactive compounds, including five peptides and natural botanical extracts, designed to provide superior cosmetic care for your hair. Peptides like sh-Polypeptide-1 and sh-Oligopeptide-10 help support the appearance of thicker, more voluminous hair, whi...
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