The Republic Facebook ad: “When Did ‘African Mothers’ Become a Punchline?”

Ran for 4 days, from October 1 to October 5, 2026, the last day Crush saw it.
Run by The Republic on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 2601790183614667
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Ad text
When Did ‘African Mothers’ Become a Punchline? #OnSite⚡️ At some point, the ‘African mother’ became one of the internet’s most familiar characters: angry, irrational, behind the times and always ready to misunderstand her children. But where did this character come from, and what happens when a joke gets repeated until the stereotype becomes more recognisable than the person? In ‘It Is Time to Let the ‘African Mother’ Jokes Go’, Chukwuka Odigbo looks at the history behind these familiar caricatures and asks what gets lost when African mothers are reduced to a running gag. Every week, The Republic produces carefully reported stories grounded in the belief that African lives are central to understanding the world. Support that journalism by subscribing for less than ₦1K/$1 a week: rpublc.com/subscribe Read the full story at the link in our bio. ________________ 📝: Chukwuka Odigbo (@chukwukavo) 📷: Photo illustration by Ezinne Osueke / THE REPUBLIC. Design by Ezinne Osueke 🔍: Chidinma Nebolisa, Chinonye Otuonye, Peace Yetunde Onafuye (@yetundeandbooks), Wale Lawal (@wallelawal); Editors










