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🚨 ATTENTION UK INSURANCE BROKERS Here's what happened last Tuesday at 9:47 PM: Emma Collins — 34, first-time buyer in Manchester — filled out a mortgage protection form on a broker's website. The office was closed. Nobody was at their desk. The broker was asleep. But Ivy wasn't. Within 30 seconds, Ivy responded via WhatsApp. Asked the right questions. Got Emma's details — date of birth, non-smoker, £250K cover, 25-year term. By 9:52 PM, Emma was fully qualified. Lead score: 92/100. By 9:54 PM, Ivy had pulled live quotes from three providers via IRESS — Aviva (£28/mo), Royal London (£31/mo), Zurich (£34/mo). By 9:56 PM, the compliance docs were generated — fact-find, suitability letter, risk profile. All complete. By 9:58 PM, Emma had a confirmed appointment with Advisor James Murray at 8:30 AM the next morning. The broker woke up to a fully qualified lead, three quotes, complete compliance docs, and a booked call. The policy was signed by 8:54 AM. 11 months later, Ivy triggered the renewal — and offered Emma life cover and income protection. One lead. One night. 15 years of trail commission. And the broker didn't lift a finger until 8:30 AM. 👇 See how it works