The New York Times
Inactive· since Dec 6, 2025
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Hong Kong, which once billed itself as Asia’s World City, is now seeking to brand itself as the region’s events capital, emphasizing concerts and trade shows over shopping, to give travelers reasons to return and to spend more.
Hong Kong Looks for Ways to Win Back Big-Spending Tourists
A city with an image dented by protests, pandemic restrictions and a security crackdown hopes to broaden its appeal beyond budget-minded visitors from mainland China.
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