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We Are Dip Facebook ad: “Your Dog Is Covered In Microscopic Poo”

Ran for 8 days, from October 8 to October 16, 2026, the last day Crush saw it.

Run by We Are Dip on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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About this ad

Meta Ad Library ID
2622507971538017
Platforms
Facebook, Instagram, Audience Network and Threads
Relaunches
0

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Ad text

Your dog is covered in microscopic poo. Disgusting, and true. That is what dog smell is. In their defence, the poo isn't theirs. Billions of bacteria and yeast live on your dog and ask very little: a warm coat and the oil that comes with it. They eat, they live there, and they don't do their business in a toilet. Every time your dog touches something, some of that oil and those microbes transfer. Their bed. The blanket on the sofa. The towel you dry them with after a wet walk, when the smell is at its strongest. After a morning cuddle, whatever you wear to the office. And you went noseblind to all of it years ago. That's why some people have ""that dog smell"" and genuinely can't tell. That person could be you. Not because you're dirty. You probably do more washing than most people: the bed on the hottest cycle it can take, the towels every week, a new bed when the old one was past saving. And a week or two later the smell is back. It comes down to what you wash with. Oil clings to polyester fleece, which most dog beds are, so the bits that soak in deepest tend to get missed. A lot of bio detergents add an enzyme called lipase that breaks fat down, and a study found that made sebum-soiled laundry smell worse. Then the fragrance fades and the smell is back. And many vets advise against strong fragrance around dogs at all, because it can irritate their skin and airways. Dip laundry sheets have no lipase. The enzymes they do have are sealed in capsules that open mid-wash, so they're active from the start. There's a light fresh linen scent, and it isn't relied on to hide anything. For the really far-gone stuff, time beats heat: dissolve a sheet in a bucket of cool water, soak the bed cover or the blanket for an hour, then wash as normal. Too big for the drum? The sheets work as a hand wash in the bath. Their bed cover, the blanket, the towels and your work clothes can share one load. 100,000 British homes have switched, and 1,500 have rated the sheets four or five out of five. Your first box is £6.00 for 30 washes, then £12.00 a month + £3.95 delivery, with a 90-day money-back guarantee.

wearedip.co.uk

Your Dog Is Covered In Microscopic Poo

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