Ad copy

That 9x retargeting campaign is the best looking line in your account. It's also pointed at people who already added to cart, already picked a size, and were already coming back on their own. Retargeting ads don't create those buyers. They stand at the finish line and take the credit. Which is harmless right up until you use that 9x to justify moving budget away from the campaign that's actually finding new customers. We run two campaigns. One tests, one produces. No separate retargeting campaign, no awareness campaign, no eleven ad sets bidding against each other for the same shopper. The full structure is $17 with lifetime access and a 365-day money back guarantee.