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Martin McPhilimey - School of Breath Science

Martin McPhilimey - School of Breath Science Facebook ad: “Breathwork is not as simple as choosing a…”

Martin McPhilimey - School of Breath Science Facebook ad: Breathwork is not as simple as choosing a…

Ran for 4 days, from June 7 to June 11, 2026, the last day Crush saw it.

Run by Martin McPhilimey - School of Breath Science on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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About this ad

Meta Ad Library ID
26843877845314332
Platforms
Facebook and Instagram
Relaunches
0

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Ad text

Breathwork is not as simple as choosing a technique and expecting a guaranteed outcome. A breathing practice is not powerful because someone on the internet says it “activates the vagus nerve,” “releases trauma,” “improves CO₂ tolerance,” or “calms the nervous system.” Those claims often confuse mechanisms with outcomes. A mechanism might make something biologically plausible, but it does not tell you how that technique will land in a real person with a real history, real stress, real sleep patterns, real health concerns, and a real nervous system already adapting to its environment. This is where a lot of breathwork education falls short. It teaches techniques before it teaches assessment. It teaches claims before it teaches clinical reasoning. It teaches “do this for that” before it teaches practitioners how to understand the person in front of them. The same breathing technique can help regulate one person and dysregulate another. That is why context matters. The goal is not to memorise more techniques. The goal is to understand when, why, and for whom a technique may be useful—and when it may not be. Don’t be fooled by the person with the biggest following telling you what the “best” technique is. Simple content from the peak of Mount Bullshit often goes viral. Depth, nuance, assessment, and personalisation rarely do. If you work with people, put the person before the breath. Too many breath coaches are focused on techniques. The best practitioners are focused on understanding the human being in front of them. #breathwork #breathscience #schoolofbreathscience #raisingthestandards

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