Ad copy

You don't need another reason to care about your reputation, but I'm going to give you one anyway. LSA is now summarizing reviews, likely based on what it deems important for each service. Keep in mind that you're NOT supposed to influence this by asking your customers to say certain words, as that was a recent update a week or so ago. I'm a HUGE believer in fast service and focusing your business on providing fast service. I shared that information and the results of it from my time in the HVAC industry at a keynote a few weeks ago and it's as true today as it was then. Imagine having your listing saying "Reviews mention same-day service and knowledgeable staff". That's what homeowners want. If you're not paying attention to WHAT customers are saying about your service, it's absolutely worth paying attention to and figuring out how you can generate better reviews that customers WANT to write. At the end of the day, offer incredible service, ask for the review in person, and automate the follow-up as always, but reputation continues to be an incredible driving force on all Google platforms. If you want a BAD-ASS reputation management system and don't want to switch marketing companies, we have a separate offering for this, which I'll leave in the comments below.