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Most laundry detergents aren't actually soap. They're synthetic surfactants, petroleum-derived chemicals designed to mimic what soap does naturally. Our Pure Laundry Powder is made with real soap. The same way laundry was done before the chemical industry decided to reinvent it. 4 ingredients. No SLS. No synthetic fragrance. No fillers. Your clothes come out clean. Your skin doesn't pay the price. 10,000+ families have already switched.