Ad copy

It’s now been a couple of decades since Google Ads (formerly known as Google AdWords) changed the world of advertising forever. It was the first self-serve ad platform that actually worked — meaning that it kept all parties involved wanting more (the ad viewers, the advertisers, and the host company, Google). To say that it was groundbreaking would be an understatement. Before AdWords, advertising needed to be sold by sales reps over the phone or in person. Who could invent a system that was smart and flexible enough to take the sales reps out of the equation? Why, Google, of course. Who else? Google Ads is a deeply complex platform, and it’s evolved tremendously over the years. It offers a diverse array of advertising options. But is it right to help you grow your business? The answer is a great big: MAYBE.