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"the brightness of the whites amazed me"" — Lisa ⭐⭐⭐⭐⭐ Which is interesting, because Dip has no optical brighteners in it. Brighteners are the dye most detergents use to make whites look whiter under light without cleaning anything. Ours are clean instead of coated, and Lisa noticed. The cleaning comes from twelve plant-derived, lower-impact ingredients, printed on the box: coconut-oil-derived agents for grease, sodium citrate from citrus for hard water, enzymes for grass, sweat and food. Ryan's work trousers and fifty years of Rachel's mum's habits both came through fine. 50% off your first order: £6.00 for 30 washes, then £12.00 a month + £3.95 delivery.