We Are DipWe Are Dip Facebook ad: “Where Your Detergent Bottle Really Goes”
Running for 10 days since October 30, 2026. Crush last saw it on November 9, 2026.
Run by We Are Dip on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 28996801199940890
- Platforms
- Facebook, Instagram, Audience Network and Threads
- Relaunches
- 0
- Niche
- Gifts & Crafts
Ad text
What would happen if you put an AirTag inside a laundry detergent bottle and threw it in the recycling bin? Most of us would picture it coming back as another bottle a few months later. The numbers say otherwise. Around 17% of Britain’s household plastic packaging gets recycled in Britain, mostly because we don’t have enough recycling plants to take it all. Another 14% is shipped abroad, to countries like Turkey, where in 2021 investigators found British supermarket packaging dumped illegally by roadsides and piled in fields, some of it on fire, some of it floating down rivers towards the Mediterranean. On paper, every bit of that counted as exported for recycling. 11% goes to landfill, where a bottle can sit for hundreds of years. And the biggest share, 58%, gets burned. None of that is on you. You rinsed the bottle, you sorted it, you put it in the right bin, and everything after the bin is where it goes wrong. Even when the system works, you get sold another bottle the next time you buy detergent. So we skipped the bottle. Dip is laundry detergent with the water taken out and pressed into a sheet. With no water there’s nothing to leak, which means no bottle, and the sheets come in FSC-certified card that goes straight in the recycling. Inside: cleaning agents made from coconut oil for the grease, a citrus-derived softener for hard water, and three enzymes for the stains. One sheet in the drum, wash as normal. If the sheets didn’t clean, none of this would matter, so we ran them through lipstick, ketchup, paint and mud. One wash each, and all four came out. Over 100,000 UK homes have made the switch, and between them they’ve avoided more than 837,000 plastic containers. 50% off your first order with free delivery: £6.00 for 30 washes, then £12.00 a month + £3.95 delivery, and 90 days to get your money back if the sheets aren’t for you.
Where the ad sends people
wearedip.co.uk
Where Your Detergent Bottle Really Goes
Then £12.00 a month + £3.95 del.
Shop now: wearedip.co.uk(opens in a new tab)
