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It’s actually very simple, YBP has always been a pregnancy- and breastfeeding-safe brand by intention. We don’t want expecting or new mothers to have to stress, research ingredients, or second-guess formulas. When you come to our website, you should immediately know: this is a safe space. Anything you choose is gentle, nourishing, and appropriate during this sensitive time. This is exactly why we avoid certain active ingredients such as retinol, glycolic acid, and salicylic acid. They can be effective for resurfacing and brightening, but they’re not recommended during pregnancy or breastfeeding, so we don’t use them. ♥️ That’s our promise as a team, and our commitment to mothers, babies, and healthy skin. ✨ Comment ‘mama’ for our 5 favorite YBP products for going to be mom + 15% off & free gift. 💝 🎁