Spruce Natural Labs Facebook ad: “Unwind Without Regret”

About this ad

Meta Ad Library ID

3179377205596351

Platforms

Facebook, Instagram, Messenger and Threads

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0

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Ad text

I threw a dinner last month and decided, somewhat on impulse, not to open any wine. Context: I host a lot. I love it. But I'd also hit that forty-something wall where a single glass of Sancerre on a Saturday night costs me Sunday. I tried non-alcoholic wines last year and found them, respectfully, a bit sad. They're a tease, as someone on r/stopdrinking put it — a performance of the thing without the thing. I wanted something real. Something with an actual effect that wasn't going to wreck my Sunday morning run. I'd seen a thread on r/CornbreadHemp where a guy was asking for THC seltzer recommendations for a party full of first-timers. That planted the idea. I'm not a weed person — never really was — but I'd had a friend's low-dose drink at a book club once and remembered the feeling being, like, the first twenty minutes of a glass of wine: loose, warm, social, no further. I ordered a few Spruce cans to test on myself earlier that week. I drank one on a Tuesday while I made a salad and did the crossword. It was lovely. I could absolutely have made dinner conversation on it — in fact, the spiral of second-guessing I do when I'm hosting (is the chicken resting long enough? did I buy enough butter?) just… backed down a step. Same me, quieter edit mode. On the night of, I set out a tray. Wine for people who wanted it. Bubbly water for people who didn't. And a little ice bucket with Spruce cans in it, plus a card I'd handwritten with what they were, roughly what to expect, and "start with one, wait thirty minutes." Three people went for the cans. Two of them had never had a THC drink in their life. The third was my friend J., who had quit wine a year ago and had been, by her own admission, a little bored at parties ever since. What surprised me was how much the evening opened up. Nobody got silly. Nobody got sleepy. J. told a story I'd never heard her tell, about her mother. My friend's husband, who normally treats dinner parties as something to endure, asked thoughtful questions for an hour. I had two cans over the course of four hours and felt — still feel — like I was the best version of a host I've been in ages. The cans on the tray became a conversation. People asked what it was like, whether it was legal, whether it made you feel "high." I told them what it was for me: a pause. A small one. Enough to stop worrying about the chicken and actually taste it. I'm still going to pour wine for the people who want wine. But I'm also not going back to being the only one in the room performing hosting with a glass I know I'll regret. There's now a second option on my tray, and it turns out a bunch of my friends were waiting for it too.

Where the ad sends people

sprucedrink.com

Unwind Without Regret

Spruce Drink