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The skincare aisle wasn't built for blokes who work for a living. So we built one that is. Now we're scaling it globally. Now accepting expressions of interest to own shares in Frasé Skin. When we started Frasé Skin in May 2023, the brief was simple. Build something for the everyday working bloke whose skin gets punished by the sun, sweat and dirt every single day. Something simple. Something effective. Something that actually speaks his language. The market was crying out for it. We just had to show up. Three years later, with 40,000 customers and over $3.5M in annual sales, the vision hasn't changed. But the scale has. The men's skincare market is set to reach $52.1 billion by 2036, expanding at 10.5% CAGR. Over 2.19 million Australian men now have a dedicated skincare routine, up 20.7% in just five years. Among 25-34 year olds, adoption grew by 39.1%. This isn't a trend. It's a fundamental shift in how blokes think about their health. We got in early. Now we're scaling fast to keep up with demand. To take Frasé to the next level we brought in Mat as CEO. Forty years across venture capital, banking and start-ups. He's here to back the hustle with experience. The plan is clear: 🌎 US e-com already live, with Amazon US launching June/July 2026 — targeting almost 30 million American men 🛒 Final-stage conversations with prominent national grocery chains for national distribution, launching October 🔬 Powered by patented Vitamin D SPF technology that protects skin while still letting the body produce vitamin D This raise is about taking everything we've built and scaling it at exactly the right moment. The right product. The right market. The right team. Read the full story and back the build. www.onmarket.com.au/offers/frase-skin-eoi/ Always consider the general CSF risk warning and offer document before investing.