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NO MORE FIGHTING KIDS TO BRUSH THEIR TEETH! Happy Tooth is the best replacement for store-bought toothpaste. It's a blend of natural ingredients with a mineral called hydroxyapatite that is safe to swallow and as effective as fluoride. It strengthens, whitens, and tastes great. But, without the chemicals and synthetic ingredients in most toothpaste. There's a fresh mint and a vanilla frosting flavor that kids love. My family will never use another toothpaste again!