Megan Whitfield Facebook ad: “My husband counts my wallets.”

About this ad

Meta Ad Library ID

3350392388502694

Platforms

Facebook, Instagram, Audience Network, Messenger, WhatsApp and Threads

Relaunches

1

Niche

Fitness & Gyms

How we count

Ad text

Every time a padded envelope hits our porch, my husband announces the number like a golf commentator. "That's six." He says it flat. It's our bit. I collect these wallets — I know how that sounds. They live in a cubby in my closet that my daughter named the vault, and the vault has a front row, and the front row has politics. Six was supposed to be the end of it. The vault covers my whole week — but there was never a dressy one. Six wallets, and not one I'd carry to a restaurant with cloth napkins. I thought about that gap more than I should have. Not in a healthy way — in the way you think about the parking spot you waved someone into at Costco in December. So when Emmafy dropped the crossbody wallet in Woven Leather — nine colors, nine — I did not convene a committee. The link hit my group chat at 8:04 in the morning with no words, just the link, which in that chat is a siren. I was in there before my coffee finished brewing. And I'll say what the collectors are already thinking: the woven is different. The others I own are workhorses and I love them, but this is the first one that reads designer from across a restaurant table. My mother picked mine up off the counter and turned it over twice, and my mother turns nothing over twice. She asked where it was from and then repeated the answer back to herself like she was memorizing it. Same wallet underneath — the big phone zipped in its own compartment, the cards in their slots, the two straps in the box — but a different weight class of texture. The part that changes the math: it's buy one get one free. On a normal Tuesday that's a promotion. To a collector, that's permission. I was never getting just one. Ask my husband. I picked mine in about ninety seconds — one dressy, one for every day, and I will not be taking questions about which is which because the answer changes by the hour. The dressy one went to the vault's front row, which caused a reshuffle I'm not proud of. The everyday one skipped the vault entirely and went straight onto my shoulder, tags in my pocket. My husband looked over my shoulder while I checked out and said, "Which two." The man has finally been promoted from scorekeeper to logistics. My daughter asked if the new ones get names. They do not. We're collectors, not weirdos. It holds the same phone and the same cards as the ones already in the vault — nobody's life is getting reorganized over here. What I got is the one I reach for when I want to look like I tried. That's not nothing. That's most of fashion. If a padded envelope gets announced at your house like a score. If you have a vault, whatever your house calls it. If you already know your two. It's the crossbody wallet, by Emmafy — new, in Woven Leather, nine colors, buy one get one free. Go pick your two. emmafy.com/pages/statshy-woven-lst1-O5Shwo

Where the ad sends people

emmafy.com

My husband counts my wallets.

He's about to lose count.