Ad copy

We have never named another brand. We never wanted to. For a year our message has not changed: read the formula before you buy, because most of this market is the same white label base wearing a different sticker. We said it politely. We named nobody. Then one of these brands started running our images as their paid ads. Our photos. Our model. Our shoot. Their tube edited over our product. Not once. Twice, both live in the Meta Ad Library. Copying our style is flattery, and we would have taken it as such. Taking our actual images because your own product cannot sell itself is an invitation to a public comparison. Invitation accepted. You will notice we have blurred their tube in every image. We do not believe in handing out free promotion to a brand whose entire creative process is editing their product into our photographs. The blur will not save them though. The moment their ads cross your feed, you will recognise the design instantly. Our formula is printed on our label and published in full on every product page: N-Acetyl-L-Tyrosine and Copper Gluconate driving melanin activation, Acetyl Hexapeptide-1 peptide support, and a proper skincare deck around it, Niacinamide, Ceramide NP, Beta-Glucan, Ectoin, Squalane and stable Vitamin C. Every ingredient named. Every claim matched to the label. Finding theirs took genuine detective work. Their website lists no ingredients at all. Their marketplace listing publishes one list. Their own printed tube, shown in their own video, publishes a different one. Same product, two stories, and they cannot both be true. We are not going to drag their formula through the mud. We will put it simply instead: if that formula landed at our warehouse, it would be sent straight back. If you want the Temu version of Island Coconut, enjoy the gimmicks. If you want the original, with a deep active core wrapped in high end skincare, you already know exactly where you are. From today the policy is simple: any brand that uses our images gets this same treatment, a public, formula for formula comparison, receipts included. It is the easiest marketing we have ever run. As we have always preached: whoever you buy from, read the ingredients first. Ours are on display for exactly that reason. You know precisely what you are getting. 🤍