Bijou by A & SBijou by A & S Facebook ad: “Dejhoor, the sacred Ardh.”
Ran for 100 days, from February 15 to May 26, 2026, the last day Crush saw it.
Run by Bijou by A & S on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 3892746537527351
- Platforms
- Facebook and Instagram
- Relaunches
- 0
Ad text
Dejhoor — the sacred Ardh. Much like the mangalsutra in other Indian traditions, married Kashmiri women wear the Dejhoor. Its symbolism runs deep. The gold chain (or ceremonial red thread) that carries it is called the Ath or Athoor, signifying the sealing of a sacred bond. Suspended from it is the long, graceful hexagon pendant known as the Dejhoor, representing the bride as Shakti- strength, energy, divine feminine power. In some traditions, the husband’s family adds another pendant, symbolising the union of Shiv and Shakti. Together, the ornament embodies Ardh — two equal halves in harmonious balance. Just as Ardhanarishvara manifests Shiv and Shakti in one unified form, the Dejhoor reminds us that marriage is the coming together of two equals, aligned in sacred partnership. On Mahashivratri, this symbolism feels even more profound- celebration of cosmic union, devotion and sacred balance. Gold weight (22kt) =11.5 gms #dejhoor #indianjewellery #jewellery #gold #goldjewellery
Where the ad sends people
instagram.com
Bijou by A & S
View instagram profile: instagram.com(opens in a new tab)
