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Colorful designer toys, immersive art installations, intangible cultural heritage crafts and futuristic digital creations are all coming together at the 2026 China New Cultural and Creative Market & Trendy Toy Carnival in Beijing. Opened on Friday in the Chinese capital, the event spans around 66,000 square meters and brings together a vibrant mix of cultural and creative products, trendy toys, traditional crafts and cutting-edge digital technologies from across the country. From giant fantasy-themed installations and collectible figurines to interactive exhibition spaces and creative lifestyle products, the carnival is drawing visitors into a lively celebration of imagination, pop culture and contemporary Chinese creativity. A number of leading museums, including the Palace Museum, the National Museum of China and the Sanxingdui Museum, are also presenting cultural relic-inspired creations alongside products from provincial and municipal cultural heritage craftmanship on display. Blending traditional culture with youthful design and innovation, the event highlights the growing vitality of China's cultural and creative industries. The carnival is expected to run through May 24. #ChinaSeen #ChinaMaxxing