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Lifeway is the right way. Not all kefir is created equal, so when you're in the dairy aisle, look for our Lifeway logo to guarantee you are getting the very best. With our 37 years of experience perfecting our blend of 12 live and active cultures and 25 to 30 billion beneficial Colony Forming Units per 8oz serving, Lifeway is the right kefir to reach for. Up to 99% lactose-free, Lifeway Kefir is loaded with vitamin D, protein, and calcium. Most importantly, Lifeway Kefir is delicious. We have a huge assortment of flavors to appeal to everyone’s palate, making this healthy drink taste more like a treat. Check out our blog post on what makes Lifeway Kefir unique and how our kefir stands out amongst the competition. https://bit.ly/40Vz6xc