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A lot of Canadians assume CPP will take care of everything. It helps, but CPP was never designed to fully protect your family or cover all financial needs if something happens to you. That is why some Canadians aged 40–80 explore life insurance coverage of up to $25,000* to help make sure their loved ones are not left scrambling. ❤️ Depending on the policy, some coverage may allow access to benefits while you are still alive², offering support during serious illness when it matters most. 💰 And for many people, coverage can be more affordable than expected³, based on age and personal circumstances. If you are between 40 and 80, you can check what options may be available in just a minute. * Terms and Conditions apply. ² Terminal Illness (with 12 months or less to live) must be diagnosed by a medical specialist. Terms and Conditions apply. ³ Pricing varies based on age, gender, smoking status, coverage amount, and personal circumstances.