

Inactive· since Jun 3, 2026
- 47
- days it ran
- 2
- relaunches
Ad copy
We made a tallow shampoo that should not exist… because if you follow the rules of the haircare industry, you’re supposed to: – use harsh detergents (sulfates) to over-clean – add silicones to fake smoothness – dilute formulas with water + cheap fillers – optimize for scale, not quality that’s how you maximize profit. we did the opposite. we built this around how your scalp actually works. Your scalp produces natural oils (sebum) for a reason. most shampoos strip it → your body overcompensates → imbalance. So we use gentle, coconut-derived cleansers that clean without stripping. We add nutrient-dense ingredients like grass-fed tallow (similar to your skin’s natural oils), rosemary, honey, aloe, and biotin to actually support your scalp. no sulfates. no synthetic fragrance. no cheap fillers. Glass bottles. Premium sourcing. small batch. Made in the USA. Everything the industry avoids for easy profit. Try biology-aligned skincare.
Vita Prima
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