Dr. Hannah Cole, DVM Facebook ad: “The only cat fountain that never refilters old water”

About this ad

Meta Ad Library ID

4275822312668158

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

Niche

Pets

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Ad text

I don't endorse products in my exam room. I see what comes in — chin acne, recurring low-grade UTI, loose stool, the cat that won't drink — and I treat what's in front of me. After enough cycles, the same fountain kept showing up in the photos owners brought in. The comparison above is what I wish I'd shown them sooner. Four design choices, side by side: 1) Pump submerged in the water → pump mounted dry in the lid. This single change eliminates the warm, enclosed plastic chamber that grows biofilm. No more pink slime three days after the deep-clean. 2) Carbon filter every 2 weeks → no filter, ever. Activated carbon is bacteria's favorite real estate, and the 1977 paper in *Applied & Environmental Microbiology* showed it has no meaningful effect on bacterial counts in the water. Removing the filter doesn't make the water dirtier. It removes the host. 3) Plastic bowl → stainless steel drinking surface. Feline chin acne lives in the micro-scratches of plastic bowls. Stainless doesn't have the same surface for comedogenic bacteria to colonize. 4) 25-minute weekly disassembly → 3-minute weekly rinse. No pump teardown. No filter swap. No tubing or impeller well to clean around. If there are no hidden crevices, there's no biofilm hiding. It's the first fountain in a decade where the mechanism actually changed instead of just the marketing. 👉 https://thetenace.com/products/tenace-hydropurr

Where the ad sends people

catvetinsider.com

The only cat fountain that never refilters old water

A veterinarian explains why nearly every cat water fountain — even the filtered, UV ones — breeds the bacteria that make cats refuse to drink, and the one design that doesn't.