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It’s been pretty humbling lately, looking back at how far we’ve come. 2019 was a tough year for us. We’d only had the farm a few years, taken on debt to get in, and were doing everything we could to make it work. Then came the drought… then the bushfires. And on top of that, we had no real control over what we’d get paid. You can spend years raising livestock, only to take them to market and hope for a fair price and in a drought, when everyone’s selling, prices drop. It got us thinking… there has to be a better way. So we gave something a go. We put up a simple Facebook post selling our own beef. No plan, no systems, just figuring it out as we went. But people showed up. Today, that’s grown into a network of 150+ Aussie farmers, fishermen and producers. And while a lot has changed, the reason hasn’t, more certainty for farmers and more transparency for families. That’s what Our Cow is all about.