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Have you tried coffee from Yunnan in southwest China? Over 98% of China's coffee comes from here. For years, it was mostly sold as low-cost green beans, leaving farmers with slim returns. That's changing fast. Driven by rural revitalization, more beans are now processed locally, raising value and boosting incomes for about 600,000 farmers. Boutique estates are also blending coffee with tourism, while rising investment is putting Yunnan on the global map. With China's coffee market topping 300 billion yuan in 2024, Yunnan is stepping beyond its role as a raw supplier and building its own brands. In every cup, you taste more than coffee — you taste the land, the time, and a new chapter for modern Chinese agriculture. #ChinaSeen #agriculture #coffee