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Glocal Facebook ad: “During this year's May Day holiday movie season…”

Glocal Facebook ad: During this year's May Day holiday movie season…

Ran for 34 days, from May 21 to June 23, 2026, the last day Crush saw it.

Run by Glocal on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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About this ad

Meta Ad Library ID
4338691816393137
Platforms
Facebook
Relaunches
0

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Ad text

During this year's May Day holiday movie season, a Chinese film, Dear You, has captured audiences' hearts with its genuine emotion, achieving both box office success and critical acclaim. Rooted in the Teochew dialect, the film draws most of its plot from true stories of overseas Chinese from decades past. Centered on Qiaopi—a combination of a family letter and a remittance—the film weaves together a half-century of longing and the homesickness of families separated by vast oceans, bringing Qiaopi culture out of archival obscurity and into the public eye. Like a key, the film unlocks a century of history preserved in the "Qiaopi Archives—Overseas Chinese Silver-Letters," a UNESCO Memory of the World heritage, allowing more people to understand the stories of overseas Chinese entrepreneurship, grassroots integrity, and profound love for family and country contained within these precious documents. #movie #Teochew #Qiaopi

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