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How much nano hydroxyapatite is in your toothpaste? We get this question all the time. The short answer is that we do not release the exact percentage of any ingredient in our proprietary formulas. But, if you want to go deeper, we would say that we don't play the percentage game. Because when it comes to the performance of nano hydroxyapatite (nHA) percentage is a bad metric...and everyone knows it. Where you get your nHA matters more than how much of it you use. nHA isn't a single standardized ingredient. There are so, so many manufacturers and suppliers around the world and they all make versions of nano hydroxyapatite that vary in quality, purity, shape, size, consistency, crystallinity, agglomeration, aspect ratio, Ca:P ratio, and a bunch of other material specifications. These variables dictate not only the effectiveness and efficiency of the nHA, but also the safety of the material. The other thing that matters is your formula. Nano hydroxyapatite can be more of less effective depending on the other ingredients you use and your manufacturing process. That is why we formulate based on performance, not percentage. Davids uses nanoXIM by fluidinova. NanoXIM is well known as the gold standard in nano hydroxyapatite for oral care. Davids uses nanoXIM because it is the more effective, safest, scientifically backed, SCCS approved, nHA available. We are super transparent about the supplier of our nano hydroxyapatite. and we encourage our consumers to look into nanoXIM. We also have a challenge for you. Reach out to those other brands that claim certain percentages. Send them an email. Ask them, who supplies their nano hydroxyapatite and see what kind of answer you get. Are they willing to tell you who makes their nHA? And if not, why do you think that is? Try Davids Hydroxi™ high performance nano hydroxyapatite toothpaste and oral care products and feel the difference.